August 18, 2013

Back to reality

Summer is finally coming to an end. I'm super happy about that. School is literally in a week from now, I also start my first footwear internship tomorrow! (I'll be working with brands like: Derek Lam, 10 Crosby & Kate Spade to name a few.)  Lately, I've been craving to create more accessories with a earth tone color template, but the more and more I start to fall in love with the minimalist approach. I was reading Elle's September issue, searching for inspiration for the fall semester. While reading, I came across designer Joseph and his modern minimalist style. Check out the behind the scenes video of his AW13 Campaign:


Under the creative direction of Louise Trotter, Joseph continues to produce collections of sophisticated signature staples with a directional approach. This season breathes new life into functional style, recalling the minimalist undertones of previous collections reworked in contemporary designs which look and feel refreshed.
Upholding the Joseph aesthetic, the current collection retains its status as the ultimate urban uniform. Mainly influenced by utilitarian themes, there is an undertone of luxurious grunge throughout, for functional clothing with androgynous appeal that has acquired a cult following. This is where rugged and romantic collide.


The Joseph empire started in 1972 by the inimitable Joseph Ettedgui as a place where a vibrant and eclectic crowd of the fashion industry’s most interesting icons gathered to share ideas and inspiration. Renowned for his eccentric personality, Joseph launched his namesake label, soon after as an extension of his creative concept.
His sleek and streamlined designs were met with instant acclaim. With a vision of clean and sharp lines, the collection of tailored silhouettes gained recognition for its modern and minimalist approach. Joseph was revered throughout the industry for pioneering the movement.

Check out more of his collection HERE
And good luck to everyone during the new school year!

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