Under the creative direction of Louise Trotter, Joseph continues to produce collections of sophisticated signature staples with a directional approach. This season breathes new life into functional style, recalling the minimalist undertones of previous collections reworked in contemporary designs which look and feel refreshed.
Upholding the Joseph aesthetic, the current collection retains its status as the ultimate urban uniform. Mainly influenced by utilitarian themes, there is an undertone of luxurious grunge throughout, for functional clothing with androgynous appeal that has acquired a cult following. This is where rugged and romantic collide.
THE JOSEPH HISTORY
The Joseph empire started in 1972 by the inimitable Joseph Ettedgui as a place where a vibrant and eclectic crowd of the fashion industry’s most interesting icons gathered to share ideas and inspiration. Renowned for his eccentric personality, Joseph launched his namesake label, soon after as an extension of his creative concept.
His sleek and streamlined designs were met with instant acclaim. With a vision of clean and sharp lines, the collection of tailored silhouettes gained recognition for its modern and minimalist approach. Joseph was revered throughout the industry for pioneering the movement.
Check out more of his collection HERE
And good luck to everyone during the new school year!